{"id":10380,"date":"2022-04-30T09:55:15","date_gmt":"2022-04-30T13:55:15","guid":{"rendered":"https:\/\/freethepeople.org\/?p=10380"},"modified":"2024-11-22T15:21:39","modified_gmt":"2024-11-22T20:21:39","slug":"more-millionaires-higher-living-standards-more-customers","status":"publish","type":"post","link":"https:\/\/freethepeople.org\/more-millionaires-higher-living-standards-more-customers\/","title":{"rendered":"More Millionaires, Higher Living Standards, More Customers"},"content":{"rendered":"<p>The wealthier one is, the more financial risk one is able to assume. Some of the newly wealthy squander their windfall; some save it, and some invest it. Some investors lose their investment; some break even, and some profit handsomely. It is that latter group&mdash;the successful investors and entrepreneurs&mdash;who end up making a fortune by serving their fellow man, whether by employing or enriching him. Therefore, if there exist more people with money to lose, an even greater number of people will be positively impacted. The bank can \u201ccreate\u201d millionaires&mdash;and bolster its own image in the process. <\/p>\n<p>The past two years have made painfully obvious what has long been taken for granted: economic progress is the greatest enemy of death and despair. Since March of 2020, death and despair have been exacerbated by the willful destruction of most of the world\u2019s economies, which are comprised of <em>people<\/em>, not just profits. Those who voluntarily exchange goods and\/or services with others don\u2019t have just a job; they have a livelihood, and regardless of one\u2019s opinion of \u201cthe rich,\u201d it is they who create livelihoods. Countless people have ideas that could very well catapult them from employee to employer, but only a small fraction of them have access to capital. Bill Gates has <a href=\"https:\/\/www.realclearmarkets.com\/articles\/2021\/10\/07\/book_review_eswar_prasads_the_future_of_money_797794.html\" rel=\"noopener\" target=\"_blank\">said<\/a>, \u201cbanking is necessary; banks are not.\u201d Without agreeing or disagreeing with that statement, no one can deny that Gates employs many, but if his statement is accurate, I can think of no better way than the following to both differentiate our bank from a sea of banks while simultaneously creating more employers. <\/p>\n<p>In 2021, the bank\u2019s advertising and marketing expense was equivalent to 3.00% of net income. I\u2019m not belittling marketing; I understand its necessity. I\u2019m merely highlighting the supremacy of tangible benefits&mdash;something that marketing promises but cannot guarantee. Which is more honest: selling the intangible or the tangible? Over $6M was spent on professing theoretical benefits, but $4M could be spent on transforming four of the bank\u2019s most loyal, credit-worthy, but relatively poor customers into four millionaires&mdash;one in each state that the bank operates. Imagine the upbeat publicity&mdash;the goodwill&mdash;that the bank would generate by \u201cproducing\u201d one millionaire each quarter. A \u201cflywheel effect\u201d would ensue, whereby many customers would donate to the bank\u2019s fund&mdash;turning a bank-funded, marketing operation into a customer-funded, charitable operation. Imagine the allure of \u201chelp your fellow customer become a millionaire\u201d or \u201cbank with our bank for a chance to be a millionaire,\u201d and imagine the headlines: <\/p>\n<p>\u201cWith $1M from the bank, customer turns passion project into projected unicorn, employs thousands.\u201d \u201cWith $1M from the bank, customer stumbles upon treatment for Alzheimer\u2019s while studying REM sleep.\u201d Headlines like that won\u2019t materialize if headlines read: \u201cBank donates $1M to charity.\u201d Once implemented, this program would redefine philanthropy, and the bank would forever be associated with it. Imagine the friendly competition that the bank would start with, say, Citizens Business Bank or Columbia Bank. Which companies will join the competition? Which company will create more millionaires? And which company will be able to claim having facilitated the next big thing? <\/p>\n<p>Bank credit is generally hard to come by because banks lend to those who don\u2019t need it. Credit is reputation, and boosting the credit of just one lucky customer per quarter will greatly enhance the bank\u2019s reputation. While the bank survived with relative ease over the past two years, many small businesses were either murdered&mdash;shut down by government edicts&mdash;or committed suicide&mdash;voluntarily closed. Perhaps some of those business owners are the bank\u2019s customers, and if so, why not add them to the bank\u2019s pool? What transpired over the past two years will likely happen again, and with this proposal implemented, there will be a greater chance of great ideas materializing into great businesses&mdash;firms that will help us all better weather the next downturn. Instead of an expense, I\u2019m proposing an investment, and I\u2019m eager to discuss it with you at your earliest convenience.<\/p>\n<p><em>This article originally appeared on <a href=\"https:\/\/unclenap.com\/more-millionaires-higher-living-standards-more-customers\/\" rel=\"noopener\" target=\"_blank\">UncleNap.com<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The bank can \u201ccreate\u201d millionaires\u2014and bolster its own image in the process.<\/p>\n","protected":false},"author":25,"featured_media":10382,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[274],"tags":[1911,1912,338,291],"content-type":[3493],"coauthors":[716],"class_list":["post-10380","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","tag-banking","tag-credit","tag-economy","tag-entrepreneurship","content-type-article"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.1 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>More Millionaires, Higher Living Standards, More Customers<\/title>\n<meta name=\"description\" content=\"The bank can \u201ccreate\u201d millionaires\u2014and bolster its own image in the process.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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